Artistry. Imagination. Storytelling.
Kenya Tourism Board - Tembea Kenya Digital Campaign
Problem
- Low uptake of domestic tourism among Kenyan travelers.
Objective
- Boost local travel and showcase Kenya’s diverse destinations
Solution
- Directed content development for a nationwide multi-platform campaign with compelling stories and visuals.
- Collaborated with local media houses and influencers to amplify awareness and boost domestic tourism.
Achievements
- 30M+ audience reach
- 12% growth in domestic tourism
- Stronger Kenya Tourism Board presence