Artistry. Imagination. Storytelling.
SAFIRE CONNECT by Safaricom PLC
Problem
- Aspirers weren’t fully tapping into digital tools to grow.
- Safaricom PLC needed to strengthen trust and relevance beyond GSM services.
Objective
- Empower Aspirers by connecting them to resources, networks, and tools that support their daily hustle.
Solution
Deepen Personalisation: Delivered targeted content tailored to Aspirers’ goals.
Drive Value Propositions: Launched integrated offerings that add lifestyle value beyond GSM.
Provide Accessible Care: Built intuitive self-service journeys and AI-driven support channels.
The campaign combined strategy and creative storytelling to position Safaricom PLC as a trusted partner in Aspirers’ pursuit of progress.
Art Director: Kiama Mureithi
Head of Copy: Allan Wakori