Artistry. Imagination. Storytelling.

Makosa Hufanyika- First Assurance Kenya Ltd

Problem

Motor insurance felt distant and generic for many customers.

Objective

Raise awareness and boost online uptake of First Assurance Motor Cover.

Solution

Bold “Makosa Hufanyika” visuals to show real-life mishaps.
Rolled out The Assurance, a Newsletter sharing insurance insights and building trust.
Rolled out on OOH, digital, and social.

Achievements

2.4M+ digital impressions
32K website visits to motor cover page
9% lift in online policy sign-ups
Enhanced brand trust and relatability