Artistry. Imagination. Storytelling.

Family Bank – Tufanikishe Zaidi Campaign

Challenge

  • Mark 40 years of impact while reinforcing the brand promise and uniting customers through legacy, trust, and engagement.

Solution

  • Launched “40 Years: Tufanikishe Zaidi.” Campaign
  • Rolled out campaigns across digital, print, OOH, and internal channels.
  • Created storytelling content on customer journeys and milestones.
  • Partnered with media and influencers to boost reach.

Achievements

  • Reached 1.8M + people in 3 months.