Artistry. Imagination. Storytelling.

Be Your Real- Delmonte

Challenge

Del Monte needed to convert strong brand awareness into real purchase action while reinforcing its position as a premium, healthy juice choice.

Objective

Drive purchase intent, increase trial and repeat consumption, and strengthen emotional connection with health-conscious consumers.

Solution

Conceptualised Be Your Real, a campaign celebrating authenticity and real-life moments.

Through storytelling, influencer-led content, and digital activations, it positioned Del Monte as a natural companion to everyday life—driving engagement, encouraging participation, and converting awareness into measurable purchase behaviour across digital and retail touchpoints.

Art Director: Zack Kihiu
Head of Copy: Allan Wakori