Artistry. Imagination. Storytelling.

Blue Band Choco

Challenge

Breakfast and snacking routines are repetitive and functional, lacking excitement for children and creativity for parents. Brands struggle to remain relevant across family decision-makers and younger audiences.

Objective

Position Blue Band with Choco as a fun, versatile, relevant treat that adds excitement to family moments while driving trial and repeat use.

Solution

Conceptualised a multi-channel campaign turning everyday moments into playful, shareable experiences. Anchored in “fun”, it used storytelling, influencers, and interactive platforms to make Blue Band with Choco part of daily life.

Art Director: Francis Kanja
Head of Copy: Allan Wakori