Artistry. Imagination. Storytelling.

Busara App by SBM Bank

Challenge

Children are growing up in a digital age, yet they lack the guidance to build financial habits early.
At the same time, parents want safe, structured ways to teach money without losing control.

Objective

Position Busara as a family banking platform that helps parents raise financially smart children while establishing SBM as the bank shaping the next generation.

Solution

Conceptualised Busara, a family banking experience making financial literacy practical, engaging, and habit-forming early.

It combines goal-based saving, interactive learning, and parental oversight, empowering children and giving parents control and visibility.

Art Director: Monicah Nyambura
Head of Copy: Allan Wakori