Artistry. Imagination. Storytelling.

Bean & Brew by Sasini PLC

Problem

Sasini produces world-class tea and coffee, but exports excellence while local consumption and appreciation remain low.

Objective

Grow the tea and coffee category locally by inspiring Kenyans to embrace a richer drinking culture.

Solution

Conceptualised The Sasini Experience, creating a new experience hub, Bean & Brew, where consumers could taste, learn, and engage with tea and coffee in an immersive, interactive environment. The campaign combined strategic insight and creative storytelling to position Sasini as a champion of premium tea and coffee culture in Kenya.

Art Director: Monicah Nyambura
Head of Copy: Allan Wakori