Artistry. Imagination. Storytelling.
KTB UNESCO Heritage Campaign
Challenge
- Promote Lamu Old Town and Fort Jesus while driving signups for the UNESCO Sustainable Travel Pledge among Kenyan tourism businesses.
Solution
- Designed and executed a digital-first communication campaign.
- Led media planning, buying, and cross-platform rollout.
- Created and managed social media storytelling content to boost visibility.
Achievements
- 23.4M+ unique reach across KE, UG, TZ, ET, NG & SA.
- 212 new UNESCO pledge signups.
- 1.3M YouTube video views.
Art Director: Kiama Mureithi
Head of Copy: Allan Wakori