Artistry. Imagination. Storytelling.
My Kenyan Bucket List Campaign- US & UK
Problem
- Kenya faced tough competition in the US and UK travel markets.
Objective
- Promote Kenya as a premier destination and grow arrivals by 5%.
Solution
- Developed a targeted digital campaign for US/UK audiences.
- Led media planning, execution, and buying.
- Partnered with Qatar Airways to expand reach.
Achievements
- 306,501 visitors from the USA (+12.8%)
- 180,639 visitors from the UK (+7.5%)
- Elevated Kenya’s global visibility as a must-visit destination.
Art Director: Kiama Mureithi
Head of Copy: Allan Wakori